Chameleon Productions as a group, decided we are going to be a mainstream production company. We decided that being a larger mainstream company would be better because it meant we have a larger market that we can aim for, meaning we appeal to a larger audience, therefore in turn usually meaning more money (profit) can be taken for the film. This means larger budgets for future films, meaning we can afford better more prolific actors that will also help to sell the film. This could be known as celebrity endorsement.
Another reason for being a large mainstream company is because the piece we are producing is very mainstream meaning the target market that we are targeting isn't as specific as it could be, however this means a wider audience we should increase sales. If we aimed our product at a niche market, the take up would immediately be less because there initially isn't as many in that particular market who we can target and aim our film towards.
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