Institutional logos- Mainstream and Independent

At the start of films, there is always institutional logo and titles. This is because it allows producers to show off what they have produced. They are identifiable at the beginning of films, and depending on the amount of production companies who were involved, depends on the amount of titles that will be seen.

Independent films usually have more logos in their films, this is because they have more funding from places, meaning they credit these companies. Also they are horizontally integrated, meaning money does not filter through the company, instead goes into over companies who have the technology to be able to distribute the film effectively and so on. This in turn another reason why independent films would have more titles, because they have to credit all these companies too.

Logos have changed over time. As times and technology have developed, so to have logos and titles.

History of Logos:

• Early Days- Very simple, black and white.
• 1922- Studios grew, motions and sounds are added into logos.
• 1976- By now, all major studios, except Universal had switched their logos to celluloid animations. This is when objects are drawn onto a transparent sheet and made to look as though they are moving. Like cartoons.
• 1980's- Still images returned.
• 1990's- Universal became animated.
• 2007- Logos changed to being edited on computers.

Mainstream

20th Century Fox

20th Century Fox Institutional Logo

Universal Pictures

Universal Institutional Logo

 

Independent

Film 4



Film 4 Institutional Logo


Overall, from doing this research it has helped me to see that logos tend to be very simple and basic. This is because it then makes it easier for the audience to remember it, meaning every time they then see it they know which company it is and which company that logo belongs too. Based on this, when creating our companies logo, I will ensure it is quite simple, and that the logo itself has the institutions name within it. This way the audience will know what the logo is showing easily.

Being a mainstream company, it means we will have more surplus cash than an independent company would, meaning we could afford to make a very technical. However, I think it would be better to keep it simple because this way people will remember it easier. If its too complicated and too technologically advanced, people may not pay attention and lose interest. This would then mean they don't even see the logo, therefore never knowing what the institution is anyway. Therefore, I will keep my logo simple, to give it the best chance of people seeing it before turning off and not being interested.