Institutional Logo Designs

Some of my logo designs.

The second of my designs, the idea being that Chameleons can change colour in order to camouflage in with their surroundings. Therefore, its fitting having a rainbow, which has lots of different colours in it. The name of our production company then is in the cloud which is directly in front of the rainbow, therefore audiences instantly see our institutions name. The rainbows rounded shape also means that the audiences eye is naturally drawn to the text in front as whatever way they follow the rainbow down, leads to the text. This making it near on impossible to not see our institutions name.

My initial idea was to incorporate an image of the animal within the logo. However, after creating the logo, I thought that having the Chameleon itself in the logo meant the audiences attention is drew away from the institutions name and instead attention is on the image. This means people may not remember the institutions name, and instead just remember the image, which is okay initially, but then they wouldn't actually know the name of the company which isn't great when the idea of an institutional logo is credit and make people aware of the company who produced the film. After this I created another design which is a lot easier to look at and therefore, personally I think its a better logo and would be more beneficial at doing the job that is required from a logo.